Before I start, I just want to put in a disclaimer that I’m not a registered cosmetologist or hair colouring expert, just a girl on a budget with an addiction to dying my hair. My journey to dying my hair started about a year ago and I tried to give myself vivid red red hair at home with zero knowledge of the science behind hair color. Fast forward to the day when my hair is now a dark-rooted cobalt blue. Trust me when I say that switching from dark brunette to any vibrant colour will require some sort of bleach, as long as you’re just looking for a hue.
So the article in question, headlined by a photograph of bright pastel blue hair, is pretty great, isn’t it? That’s what really caught my eye, but as I went on to read the article, I realised that the picture at the top of the article completely contradicted the article and was ultimately a huge misleading to hair dye hopefuls.
The aforementioned article, published by Allure, is Amethyst, Ruby and Indigo, the three regal colors of Splat’s new Midnight direct paint collection. Direct dyes are dyes that are applied directly to the hair without any developer and are usually semi-permanent or temporary. The developer is a liquid containing hydrogen peroxide, an agent that allows the colour to stay in the hair and bind better; hydrogen peroxide in the developer interacts with ammonia in permanent hair color formulas to remove sulfur in the hair shaft, allowing pigments to bind to the hairs and making it difficult to remove, as opposed to direct dyes.